Nobody wonders any more about the opportunity to sell online. Some will see it as a complementary option to a brick-and-mortar shop. In that case, it means that the customers can have a look when visiting the shop, they may even try the item to check how it fits. In this case, the e-shop is an opportunity to sell to visiting potential clients who are not living in the vicinity. It expands the selling capacity to more people, hence it contributes to develop the growth of the activity. In a totally different option, an e-shop may help a creator to test the products. In the clothing industry, with the change of mentality in progress, today we are witnessing the surge of up cycling for any item of clothing, including sneakers.
What are the most important information to provide?
The first vital information is about the size. For example, if you are looking for sneakers, what does tts mean ? Is it related to how you are going to describe the fitting. Especially with sneakers, one of the issue is to describe the size with details, to encourage people to buy. In a shop, many sellers are advising potential buyers to try both feet, they indicate that the size has some variations from one pair to another. About clothes, the same advice is provided, sometimes even they give straight away two items of the same size.
Online, no such thing is possible, so, the mention true to size is a significant information. Most frequently, the potential buyer has already tried on the sneakers or the pair of trousers, and they have quite a good idea of the size they need. So, the indication true to size may be the good indicator to make them click on the item to put it in their basket! The second information is about the aspect. Of course, you are displaying on your e-shop a good quality picture, but the close up does not really fully state about the materials. For example, for handbags, it is impossible to distinguish on screen the material of the product.
Also, more and more consumers are fully aware of the matter of recycling. For example, if you are selling clothing including a full process of recycling, this is a true important element to forward next to the picture of the item. You may even consider providing clear and short information about the sourcing of the recycled materials and how they will last. If it is about recycled or up cycled sneakers, the treatment of the sneakers to ensure the best hygiene is to be detailed. Other vital information concern :
- the price;
- the delay of delivery;
- the conditions of return.
All these elements are stated in the conditions of sale, it is possible to find standardized documents. The consumers will expect to be able to return the product should any source of dissatisfaction arise. This possibility is an issue for small businesses because it implies costs. Still, it cannot be overlooked because it is a guarantee for the client to always get what was expected.